Have you ever just been in that situation where you are trying to explain a simple and obvious environmental, political, or social concept, and the other person seems to be actively ignoring facts and being stubborn? They have a bunch of weird ideas that don’t really line up…
The fact of the matter is that it costs money- real money, and natural resources to make a totally cruelty free and natural product from start to finish. This again points us quickly back in the direction of second hand shopping! Zero waste, humane, inexpensive, giving back to…
 All renditions of the attitude that demands, "I don't care because I don't believe in it- it's all fake" just really break my heart. No, it is not really offensive to me to hear someone say this. I understand the feeling. I've had things that burned me that…
Mission: to live by your values, in hopes of inspiring others and giving them permission to do the same. You have no idea what your action alone can do for other people- and entire groups- without you even talking about them. You have seen it in the movies.…
So you want to change somebody's attitude about bettering their life or the environment, do you? What not to do: First and foremost, people don't want to be wrong or bad. If you want to make the biggest impact in a conversation, be very careful not to put…
Many people will absolutely embrace your mission. To a large quantity of Earthlings it may be perceived like somewhat of a ridiculous subculture movement, whether it be you individually or in large groups. Maybe it is a subculture, and maybe that's not a bad thing! The main…
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